Privacy Policy

1. Introduction

SoftVista ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our lead generation and online advertising platform and related services.

2. Information We Collect

2.1 Information You Provide

We collect information you directly provide to us, including:

• Contact information (name, email address, phone number, business address)
• Company information (company name, job title, industry, company size)
• Account credentials and profile information
• Payment and billing information
• Communications with our support team
• Marketing preferences and survey responses

2.2 Information We Collect Automatically

When you use our services, we automatically collect:

• Usage data (features used, time spent, click patterns)
• Device information (IP address, browser type, operating system)
• Log data (access times, pages viewed, errors encountered)
• Cookies and similar tracking technologies
• Performance and analytics data

2.3 Information from Third Parties

We may receive information from:

• Social media platforms when you connect your accounts
• Advertising platforms and partners
• Data enrichment services for lead verification
• Integration partners and APIs

3. How We Use Your Information

We use your information to:

• Provide and maintain our lead generation services
• Process transactions and manage your account
• Deliver targeted advertising campaigns
• Generate analytics and performance reports
• Improve our services and develop new features
• Provide customer support and technical assistance
• Send service updates and marketing communications
• Comply with legal obligations and prevent fraud

4. Information Sharing and Disclosure

4.1 Service Providers

We share information with trusted third-party service providers who assist us in:

• Cloud hosting and data storage
• Payment processing
• Email and communication services
• Analytics and performance monitoring
• Customer support tools

4.2 Advertising Partners

To deliver advertising services, we may share relevant data with:

• Social media advertising platforms
• Search engine advertising services
• Programmatic advertising networks
• Attribution and measurement partners

4.3 Legal Requirements

We may disclose information when required by law or to:

• Comply with legal processes or government requests
• Protect our rights, property, or safety
• Prevent fraud or security threats
• Enforce our Terms of Service

5. Data Security

We implement appropriate technical and organizational measures to protect your information:

• Encryption of data in transit and at rest
• Regular security assessments and audits
• Access controls and authentication systems
• Employee training on data protection
• Incident response and breach notification procedures

6. Data Retention

We retain your information for as long as necessary to:

• Provide our services and maintain your account
• Comply with legal and regulatory requirements
• Resolve disputes and enforce agreements
• Improve our services and prevent fraud

When information is no longer needed, we securely delete or anonymize it.

7. Your Rights and Choices

Depending on your location, you may have the following rights:

• Access: Request information about the data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal information
• Portability: Request a copy of your data in a portable format
• Restriction: Request limitation of processing activities
• Objection: Object to certain types of processing
• Opt-out: Unsubscribe from marketing communications

8. Contact Information

If you have questions about this Privacy Policy or our data practices, please contact us: